Sexy or Sporty? The future of luxury mobility

Electric car designers and manufacturers will never crack the luxury automotive market while continually designing unattractive vehicles. Tesla Motors has tried to appeal to a different crowd with their 100% electric, 100K+ Roadster, but haven’t understood the difference between Sporty and Sexy. The Tesla Roadster is sporty, while Fisker’s ‘Karma’ car is sexy. To help speed America’s production of ‘transition’ vehicles (hybrids), many manufacturers have created decent looking hybrids cars - now it’s time for an 100% electric vehicle to step up to the plate.