Sexy or Sporty? The future of luxury mobility

Electric car designers and manufacturers will never crack the luxury automotive market while continually designing unattractive vehicles. Tesla Motors has tried to appeal to a different crowd with their 100% electric, 100K+ Roadster, but haven’t understood the difference between Sporty and Sexy. The Tesla Roadster is sporty, while Fisker’s ‘Karma’ car is sexy. To help speed America’s production of ‘transition’ vehicles (hybrids), many manufacturers have created decent looking hybrids cars - now it’s time for an 100% electric vehicle to step up to the plate.

Scene from the 1927 Classic - Metropolis - The Original Embodiment of Sexy Technology

In a world immersed with technology and technology blogs, there isn’t enough attention paid to exactly why we fell in love with technology in the first place. Matt and shiny surfaces have taken the place of seductive and subtle lines, truly elegant curves have been replaced with a 45 degree radius; and with millions of products, web-apps, and web 2.0, many have lost that deep passion to hold, touch, and truly master technology.

This blog aims to shine timely light on the sexiest emerging technologies, and technology from the past that is still sexy today. Far from robot love slaves, sexy technology is about the desire to create objects more beautiful than ourselves, and a passion for truly elegant solutions to the world’s problems.

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